heavily based on enforcing, executing and protecting “The Universal Declaration of Human Rights” brought in by the United Nations General Assembly on December 1948. The declaration consists of thirty basic human rights varying in different areas from women’s rights, children’s rights to freedom of expression, freedom to slavery, freedom to torture and so on. Amnesty Intl’s most significant achievements can be measured in human lives - lives saved, prisoners released, threats averted. Gradually, the organization has gained its own reputation in coping with some of the most complicated, emerging issues all around the world. This “Child Soldiers” Campaign is to raise awareness about Children at War problems in Central Africa and Southeast Asia.
As the world has been traumatized by many social and political issues, many organization have been established to relieve the hardsh impact on the people aroud the world. Amnesty International is one of the world’s biggest organizations that protect human rights. Over fifty years of groundbreaking development, Amnesty International has succeeded in many campaigns raising awareness as well as promoting human rights in different corners of the world. Amnesty International’s influence provides a lifeline for people who have been at risk for their liberty and dignity violation. Being one of the most influential human rights non-government organizations. Amnesty International is not a strange name to all activists and people living across Asia-Pacific, Middle East, Africa, Eastern Europe and South America regions. Fundamentally, the organization functions
PT Foundation (previously known as Pink Triangle Sdn Bhd) is a community-based, voluntary non-profit making organization providing HIV/AIDS education, prevention, care and some support programmes, sexual health and empowerment programmes for vulnerable communities in Malaysia. We work with 5 key affected populations mainly drug users, sex workers, transsexuals, men who have sex with men (MSM), and people living with HIV/AIDS (PLHIV).
“Happy Together” is a social campaign that focuses on promoting PTFoundation’s image as well as provide audiences with awareness of some issues faced by LGBT community. PTF has been around for some years and the organization has been actively organizing many amazing campaigns for sexual health. This “Happy Together” campaign only aims for the public awareness of the organization itself, whereas reminding the public that marginalised communities need support and acceptance. This campaign is planned to last for 2 months with different marketing materials such as Magazine Ads, Radio Ads and Website Ads. The Magazine Ads feature the Twin Towers as a part of solidarity and love regardless of who you are whole the Radio Ads feature many voices of many different people who are from LGBT community.
